Getting Your Brand Noticed at Festivals and Events

We are concluding our series of articles discussing strategies to get your brand noticed at festivals and events. Our previous articles discussed the importance of identifying the right types of festivals to promote your brand or business and determining which inflatable marketing tools will have the most impact. We also explored the benefits of incorporating attention grabbing designs. Today, we will look at two more strategies to consider.

Placement is Key!

Once you have your attention-grabbing custom inflatables ready, it’s time to integrate them seamlessly into your festival strategy. Placement is key. Position your advertising inflatables in high traffic areas or visible spots that garner attention from all angles. Experiment with sightlines to ensure your brand is easily seen from afar.

Drive Even More Engagement

Drive engagement and interaction by incorporating various types of interactive elements into your custom inflatable display. Set up games, contests, or photo opportunities that intrigue attendees and encourage them to get involved with your brand. Experiential marketing is a powerful tool, and advertising inflatables can serve as perfect focal points for these activities.

Inflatable Design Works (IDW) is proud to offer high quality custom inflatables for businesses and brands nationwide. Some of our most popular advertising inflatables include sealed inflatables, inflatable product replicas, inflatable arches, the popular custom inflatable dome, and inflatable characters. If you’re ready to take your festival marketing strategy to the next level, then we invite you to consider harnessing the power of custom inflatables. Give us a call to get started on your inflatable marketing strategy today!