Developing an Inflatable Marketing Strategy for Your Business

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Developing an Inflatable Marketing Strategy for Your Business

As one of the country’s preferred custom inflatable advertising manufacturers, Inflatable Design Works (IDW) has the privilege of partnering with marketing professionals representing esteemed local and national brands.  We pride ourselves on being able to consult with our customers to help them design the most effective and engaging inflatable marketing products for their business.  Our next series of articles will cover some suggestions on how to get started on developing an inflatable marketing strategy for the upcoming year. 

Determine Your Events

The first step in developing an inflatable marketing strategy for your business is to determine what events you wish to either host or participate in during the upcoming year.  Do you want to host a community event?  Recruit a team for a marathon? Sponsor a non-profit event?  Have a booth at a trade show? Participate in a festival? Once you determine your events, you will be able to start planning which giant inflatables you want to represent your brand at each one.

Set A Budget

Next, you need to set a budget for each event.  Be sure to consider every aspect of the event and create a line item for each cost.  In addition to any giant inflatables you wish to have at each event, also consider other aspects such as custom inflatable promotional items for giveaways, collateral materials, samples, promotional table covers, event tents, signage, etc. Setting a budget will help you know how much you have to spend on inflatable marketing products for each event.

Our next article will cover two more steps to consider when developing your inflatable marketing strategy.

IDW specializes in creating eye catching giant inflatables, including inflatable product replicas, inflatable bottles, inflatable arches, and even a customized giant inflatable car, among others. Nothing is too big, complex, or complicated for our team of design professionals.  Give us a call to learn more today!

Inflatable Replicas: The Possibilities Are Endless!

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We are continuing our series highlighting different types of inflatable replicas. When it comes to giant inflatables, inflatable replicas are among some of our most popular.  Inflatable Design Works (IDW) partners with many brands to help them utilize this affordable and effective type of inflatable marketing. Our previous article explored customized giant inflatable car / truck / aircraft options and inflatable bottles and cans. Let’s take a look at a few more types of inflatable replicas you may want to consider for your business or organization.

Inflatable Product Replicas

Inflatable product replicas are probably among our best-selling giant inflatables.  Our design team uses an innovative, precision 3D process to develop accurately scaled inflatable product replicas. We have used these type of inflatable marketing products to promote food, paint, footwear, computers, mobile phones, spirits and more.

Sealed Inflatables

Sealed inflatables are different from giant inflatables in that they require no electricity and are generally smaller in size.  Examples of sealed inflatables IDW has created include bottles, cans, furniture, rafts, and sports products, just to name a few.

If you want to take your advertising to the next level, your friends at IDW are here to help you develop an effective and affordable inflatable marketing strategy for your business.  As one of the premier custom inflatable advertising manufacturers, we pride ourselves on providing creative and engaging inflatable marketing products to develop and/or reinforce brand recognition at special events, festivals, tradeshows, and even outside of brick and mortar storefronts.  Give us a call to learn more about how inflatable marketing can help boost your business today!

A Closer Look At Inflatable Replicas

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Inflatable replicas are always crowd pleasers.  They are among the most recognizable inflatable marketing products used to grab attention and engage participants at tradeshows and special events.  At Inflatable Design Works (IDW), inflatable replicas are one of our specialties. In fact, our design team absolutely loves creating different types of products and items on a grand scale. Our next series of articles will take a look at inflatable replicas and how you can utilize these giant inflatables outside of your storefront or at your next event. Let’s get started:

Customized Giant Inflatable Car / Truck / Aircraft

If you want a customized giant inflatable car, truck, or aircraft, IDW has you covered.  Our inflatable replicas look so real you will want to get into them and take them for a ride!  Jeep Wranglers and race cars are popular in our customized giant inflatable car category.  Traditional pickup trucks, monster trucks, and work trucks (i.e. gasoline trucks, tow trucks, etc.) are examples of inflatable trucks.  Helicopters, rockets and space shuttles are among our popular inflatable aircraft.

Inflatable Bottles And Cans

If you want to enhance brand awareness, then a giant inflatable bottle or can may be just what you need.  Our design team can create inflatable bottles and cans that are anywhere from five feet to 50 feet in height. We have created inflatable bottles and cans for beer, wine, water, spirits, energy drinks and more.

Our next article will explore more types of inflatable replicas available from IDW.

IDW is one of the country’s premier custom inflatable advertising manufacturers.  We specialize in helping business build their brands through innovative inflatable marketing products that are custom designed to make an impact. If you are ready to enhance your existing marketing strategy, giant inflatables may be just what you need to help take your business to the next level. Give your friends at IDW a call today.

More Products to Promote Your Carry Out Business

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More Products to Promote Your Carry Out Business

Restaurant takeout has boomed since the onset of the pandemic and it is still very strong today.  We are continuing our series of articles that explore different types of products to promote your takeout offerings.  Our previous articles covered various types of inflatable marketing products including inflatable logos, sealed inflatables, inflatable product replicas, inflatable arches, and the custom inflatable dome. Our final article in the series covers two more types of promotional products to consider.

Promotional table covers

Promotional table covers are extremely helpful when you want to set up an area outside for customers to place or pick up orders. They are professional, eye catching and designed to help reinforce your brand.  Inflatable Design Works (IDW) offers a variety of promotional table covers including stretch, fitted, unfitted, and round to fit your specific needs.

Custom advertising inflatable

A custom advertising inflatable is any inflatable marketing tool that is branded to your restaurant and designed to stand out.  We can design your custom advertising inflatable to complement your other types of marketing materials and collateral.  Our creative team can design the perfect custom advertising inflatable that is unique to you and designed to drive customers to your business.

If you want to partner with one of the most respected custom inflatable advertising manufacturers in the country, look no further.  IDW has partnered with hundreds of local companies and national brands to develop an effective and engaging inflatable marketing strategy designed to take their advertising to the next level. Give us a call to get started today!

Inflatable Marketing Products and Restaurant Takeout

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We are continuing our series of articles on inflatable marketing products that can help you promote your restaurant’s takeout offerings. Our previous articles covered sealed inflatables, inflatable arches, inflatable product replicas, inflatable logos and the custom inflatable dome. Today, we will look at two more types of inflatable marketing tools to consider.

Custom inflatable promotional items

Custom inflatable promotional items are fun and help keep your business on the forefront of the minds of your customers.  Custom inflatable promotional items are ideal for giveaways, tokens of appreciation for regular takeout customers, and anyone else you want to ensure has a lasting impression of your food and takeout service.

Inflatable attention grabbers

We can customize your inflatables to create just about anything imaginable!  Inflatable attention grabbers such as inflatable sky dancers, inflatable characters, and a giant inflatable car are among some of our most popular and engaging products.

Our next article will cover more types of promotional products to consider.

The staff at Inflatable Design Works (IDW) prides ourselves on being one of the most sought after custom inflatable advertising manufacturers in the country.  Our talented team of creative professionals can create just about anything imaginable.  Whether you are a local business or national brand, we can create an inflatable marketing strategy to get you noticed. If you want to take your business to the next level, then let us show you how inflatable marketing tools can help.  Give your friends at IDW a call to learn more today!

Using Giant Inflatables to Promote Restaurant Takeout Services

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Using Giant Inflatables to Promote

We are continuing our series of articles highlighting different types of giant inflatables that are ideal for marketing your takeout services. Our previous article discussed inflatable product replicas, inflatable arches and sealed inflatables. Today, we will cover two more inflatable marketing products to consider.

Inflatable Logos

Inflatable logos are designed to stand out and encourage potential customers to think about your product. When it comes to food, once someone has a craving, it’s often difficult for them not to act.

Custom Inflatable Dome

Many restaurants place a custom inflatable dome in their parking lot or in front of their restaurant and use it as a designated area for customers to pick up their orders. Having a custom inflatable dome branded with your restaurant colors and logo helps ensure your restaurant is noticed by those who are driving or passing by.

Our next article will discuss the custom advertising inflatable, inflatable characters and custom inflatable promotional items.

Inflatable Design Works (IDW) is your source for creative, innovative, and attention grabbing inflatable marketing products and solutions. We are your one-stop-shop for all of your custom advertising inflatable needs as our experienced team of creative professionals will take your idea from concept to final product. If you are a restaurant owner or marketing professional, we encourage you to consider incorporating giant inflatables as part of your advertising strategy for your takeout business.  Give your friends at IDW a call to get started today!

Restaurant Marketing: Incorporating Inflatable Marketing Products to Promote Takeout Services

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Restaurant Marketing

Consumers are ordering takeout from restaurants more frequently than ever before. Competition is fierce as restaurant owners and marketing professionals seek new ways to capture the attention of potential customers.  Our next series of articles highlight various types of custom advertising inflatable solutions to help drive consumers toward utilizing your food takeout services.  Let’s get started:

Inflatable Product Replicas

The creative team at Inflatable Design Works (IDW) creates inflatable product replicas that are so realistic they will make your mouth water! Inflatable product replicas of food are a great way to promote your restaurant and entice people to place an order.

Inflatable Arches

Inflatable arches are not only welcoming, but they are an excellent way to capture the attention of people driving or walking by your restaurant.  Inflatable arches are popular giant inflatables because they can be customized to incorporate your logo, colors, or even a food or beverage item you offer.

Sealed Inflatables

Sealed inflatables are popular because they require no electricity and can be utilized just about anywhere.  Sealed inflatables can be customized with your logo and colors, and if you really want to capture attention, we can even design them to look like food or beverages you offer.

Our next article will cover more types of inflatable marketing products you might consider to promote your takeout business including inflatable logos and the custom inflatable dome.

IDW would be proud to partner with your restaurant to promote your takeout services. Inflatable marketing products are affordable, easy to set up and take down, and do an excellent job of engaging potential customers.  Give us a call to get started on your inflatable marketing strategy today!

Using Inflatable Marketing Products to Enhance Brand Awareness

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Using Inflatable Marketing Products to Enhance

We are continuing our series on how to use giant inflatables to create brand awareness.  Our previous article discussed the importance of carefully selecting your inflatable marketing products.   We also explored why you should custom design your giant inflatables to match your branding.  Today, we will look at two more strategies to consider when developing your custom inflatable advertising plan.

Cross-Promote Using Different Platforms

We live in a “social” society, so it is extremely important to cross-promote your inflatable marketing products using different platforms.  Post photos of your inflatable product replicas on your social media pages.  Include images of your sealed inflatables and/or inflatable logos on your website.  Use pictures of your inflatable marketing products in print advertising campaigns.  Cross-promotion on different platforms helps enhance overall brand awareness.

Get Out There!

You’ve invested in your inflatable marketing products, now get out there!  Since giant inflatables are easy to set up, take down, and transport, you can literally take them to an infinite number of events to promote your brand.  Consider participating and/or becoming a sponsor at festivals, tradeshows, marathons, community events, concerts and anywhere else where you can make your presence known.

As you can see, planning your custom inflatable advertising strategy is an important step in creating awareness for your brand.  There are all types of giant inflatables to consider (i.e., inflatable product replicas, inflatable bottles, sealed inflatables, inflatable arches, inflatable logos, etc.) Selecting the right inflatable marketing products to complement your marketing strategy can help boost your overall success.  If you would like to explore how custom inflatable advertising can enhance your brand awareness, we can help.  Give your friends at IDW a call today!

Creating Brand Awareness with Giant Inflatables

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A major goal of marketing professionals is to create brand awareness of their products and/or services.  Years ago, it took 10-12 impressions before a potential customer really noticed your brand.  Today, it takes closer to 20 impressions.  Fortunately, giant inflatables are one form of advertising that have stood the test of time. However, just like with any advertising strategy, custom inflatable advertising must be properly planned to be effective.  Our next series of articles will discuss steps to take when utilizing custom inflatable advertising to create brand awareness.

Carefully Select Your Inflatable Marketing Products

Not all inflatable marketing products are right for every occasion.  There are many inflatable marketing products to choose from including inflatable logos, inflatable arches, sealed inflatables, inflatable bottles, and inflatable product replicas, just to name a few. The creative team at Inflatable Design Works (IDW) can help you select the right custom inflatable advertising to reach your brand awareness goals.

Custom Design Your Giant Inflatables to Match Branding

This sounds simple, but surprisingly, there are companies that get a little too creative with their custom inflatable advertising and they lose their branding in the process.  It is imperative that all inflatable marketing products are custom designed to match your existing branding. The creative specialists at IDW will help bring your vision to life while preserving your brand.

Our next article will cover two more strategies to consider when utilizing custom inflatable advertising to create brand awareness. 

Inflatable Design Works (IDW) specializes in helping local and national brands create awareness through inflatable marketing products and custom inflatable advertising strategies.  Our creative team sits down and helps you explore your marketing goals, then develops a proposal to incorporate giant inflatables into your overall marketing plan. If you are ready to see how inflatable marketing products can transform your business, we can help.  Give IDW a call today.

Benefits of Using Inflatable Replicas to Generate Business

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We are continuing our series on the benefits of using inflatable replicas to generate business.  Our previous article covered the fact that giant inflatables are an excellent way to reinforce your brand recognition.  We also discussed how inflatable replicas can be used to grab attention and get your company noticed. Today, we will look at two more reasons to consider inflatable product replicas for your business.

Multiple Uses

One of the most attractive aspects about inflatable replicas is they are versatile and can be used for many purposes. You can place inflatable marketing products outside of your storefront, use them at tradeshows, display them at festivals or special events, etc.  Inflatable product replicas are extremely easy to set up, take down and store. Best of all, they are durable, fade resistant and designed to last. 

Affordable

Inflatable marketing products are very affordable, especially when compared to traditional forms of marketing.  Inflatable marketing products such as inflatable bottles, food, footwear, automobiles, and the famous customized giant inflatable beer can be used for various marketing purposes for many years to come.

As you can see, there are many benefits that come along with incorporating giant inflatables into your overall marketing strategy.  Inflatable marketing products are an excellent complement to traditional advertising and help your business stand out.  If you are seeking to boost your brand recognition and generate more customers, your friends at IDW can help. Give us a call to get started today!