Giant Inflatables and Brand Recognition

Giant Inflatables

Part Two

We are continuing our series on how giant inflatables can reinforce brand recognition.  Our last article discussed how inflatable advertising including inflatable characters, inflatable product replicas and inflatable arches can be creatively incorporated into your event, tradeshow or company marketing plan. Let’s look at three more ways you can use giant inflatables to stand out in the crowd.

Break Out the Shovels/Cut the Ribbon!

Groundbreaking and ribbon cutting ceremonies are often scripted and boring.  Giant inflatables can turn an ordinary ceremony into an engaging and exciting experience your guests and customers will talk about.  Inflatable product replicas and inflatable characters are especially eye-catching at these types of events.  They also make for great photo ops.  These giant inflatables can be complemented with inflatable arches and custom event tents to help drive your message home.

Out with the Old, In with the Bold!

Standard tradeshow and event booths blend in with the crowd.  Incorporating inflatable product replicas and inflatable characters into your booth design draws attention to your space.  If you really want to go all out, consider inflatable arches and custom event tents.  The professionals at Inflatable Design Works (IDW) can help you create a booth that makes a statement!

Ditch the Heavy Product Replicas

Old style product replicas are heavy, bulky and do not travel well.  Replacing them with inflatable product replicas has many benefits. They take up less storage space, are easy to set-up and take down and they are portable!

Are you ready to take your brand recognition to the next level? If so, give your friends at IDW a call to get started today!

Using Giant Inflatables to Reinforce Brand Recognition

Giant Inflatables

Part One

Giant inflatables are an effective and affordable way to reinforce brand recognition. Consumers are inundated with advertising, so making sure your message cuts through the clutter makes all the difference.  Inflatable advertising is unique and instantly grabs attention.  Giant inflatables such as inflatable characters and inflatable product replicas draw crowds at festivals, events and tradeshows. Custom event tents and inflatable arches are also popular ways to ensure your brand gets noticed, especially at crowded events.

Let’s take a look at some ways you can use giant inflatables to reinforce brand recognition.

They Sky’s the Limit!

Placing giant inflatables such as inflatable characters and inflatable product replicas on the roof of your building is a sure way to turn heads. Inflatable Design Works can design customized giant inflatables that can be anchored on the roof of a stand-alone building, shopping plaza or warehouse.

Work Your Mascot

You’ve spent a lot of time and resources creating a mascot, so why not utilize your mascot to its fullest potential? Inflatable characters are always a hit, especially at schools, sporting events and festivals.  We can turn your mascot into a powerful inflatable advertising tool.

Surprise Attendees

Let IDW come up with an outside-of-the-box inflatable advertising idea for your next tradeshow or special event.  Surprising attendees with hanging inflatable product replicas and inflatable characters is just one of many unique ways giant inflatables can be creatively incorporated into your booth.

Whether you are a new or established brand, giant inflatables are an excellent way to reinforce brand recognition.  Our next article will cover three more ways inflatable advertising can help take your business to the next level.

IDW can develop a customized inflatable advertising plan for your business.  Give us a call to get started today!

Inflatable Advertising – Effective and Affordable

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inflatable advertising

Businesses are embracing the benefits of inflatable advertising.  We continue to see increased demands for giant inflatables, including inflatable product replicas, inflatable arches and inflatable characters.

Let’s take a look at what makes inflatable advertising so attractive to business owners.

Inexpensive

The cost of traditional advertising such as radio and television commercials and print ads has skyrocketed.  Small businesses especially have a difficult time justifying the costs of traditional advertising and are constantly seeking new avenues to reach potential customers.  As a result, many are turning to inflatable advertising.  Giant inflatables, inflatable arches, inflatable product replicas and inflatable characters are just a few of the inflatable marketing products that make a lasting impression. Best of all, they are affordable, easy to set up and take down, are portable, and can be used over and over again.

Less Saturation

Television, print and radio has become extremely saturated, making it more and more difficult for advertisers to get noticed.  Streaming, hundreds of cable channels and the internet all have numerous advertisers competing for audience attention.  Inflatable advertising, on the otherhand, stands out in the crowd and helps businesses get noticed at events, trade shows and even by those who are passing by a storefront.

No Fast-Forward

The use of DVRs and streaming services has increased significantly over the years.  One aspect that makes them so attractive is the ability to fast forward through commercials.  While this may be great for viewers, advertisers are literally throwing ad dollars down the drain when their commercial is skipped. On the contrary, inflatable product replicas, inflatable characters and other types of giant inflatables actually draw attention.

Are you ready to incorporate inflatable advertising into your marketing strategy?  If so, the professionals at Inflatable Design Works are ready to help you get started.  Give us a call today!

Popular Custom Inflatables

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giant inflatables

(part 2)

Our previous article highlighted some of our most popular custom inflatables, including sealed inflatables, the inflatable advertising dome and inflatable bottles. This article will take a closer look at three more types of giant inflatables that can help boost your brand awareness.

Inflatable Characters and Mascots

Inflatable characters and mascots are always crowd favorites.  They are larger than life and attract their fair share of attention.  Examples of some of the inflatable characters and mascots we’ve created include Tony the TigerÒ, the Pillsbury Doughboy, Ronald McDonald and countless mascots for sports teams, schools, colleges and universities.

Inflatable Product Replicas

Crowds enjoy seeing giant inflatables of their favorite products.  Some of the more recognizable inflatable product replicas we’ve created include a bottle and barrel of Jack Daniels, a meal from Wendy’s featuring a cheeseburger, french fries and Coca-Cola, a Nike shoe, and a can of Chef Boyardee Lasagna.

Inflatable Arches, Entryways & Entrances

Inflatable arches, entryways and entrances incorporating your colors and company logo are a great way to welcome guests to any special event, including marathons, sporting events, festivals and tradeshows.  We’ve created inflatable arches, entryways and entrances for local businesses as well as national brands including Budweiser and Pepsi.

Inflatable advertising has taken off over the past few years. Our next article will expand on how custom inflatables are effective and affordable marketing tools.  Would you like to learn more about how to integrate inflatable advertising into your overall marketing plan?  If so, give us a call today.  Our experts are ready to help take your business to the next level!

Inflatable Advertising and Sporting Events

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inflatable advertising

Inflatable advertising is often used to make an impression and generate excitement at sporting events.  Little League, amateur, semi-pro and professional sports teams all incorporate giant inflatables into their event marketing strategy.  Let’s take a look at some of the most popular inflatable advertising seen at sporting events.

Inflatable Characters and Mascots

Inflatable characters and mascots are always a crowd favorite.  They are also great forms of inflatable advertising as inflatable characters and mascots can be easily transported to other special events for marketing purposes.

Inflatable Arches, Entryways and Entrances

Inflatable arches, entryways and entrances can be used both on-field and off.  Inflatable arches are perfect for on-field team introductions.  Inflatable arches, entryways and entrances can be used off field to welcome spectators to stadiums or ballfields.  They can also help usher guests into exclusive areas such as VIP seating or training facilities.

Custom Event Tents

Custom event tents are often used to complement giant inflatables.  For instance, a beer distributor may serve drinks under custom event tents specially designed for each of their brands.  Inflatable product replicas may be placed beside the custom event tents to draw attention.

Inflatable Design Works (IDW) has worked with schools, colleges, universities and companies to create advertising inflatables for sporting events.  We have also partnered with the NFL, NBA, NHL, MLS and MLB to create giant inflatables for their venues.  If you plan to coordinate or manage a sporting event now or in the future, IDW can develop a customized inflatable advertising strategy for your business.  Give us a call today!

Generating Excitement with Inflatable Advertising

inflatable advertising

Giant inflatables create excitement everywhere they go, which is why inflatable advertising has become such a popular marketing strategy for both small businesses and large corporations alike.  Let’s take a look at some popular types of inflatable advertising.

Inflatable Product Replicas

People of all ages get excited about Inflatable product replicas.  Not only are they larger than life, but they are so detailed that you can almost smell, taste or feel the product.  Some of our most popular inflatable product replicas include fast food (smell those fries!), pizza (mmm, mmm) and margarita dispensers (ahh, refreshing).  We’ve also created inflatable product replicas of boots, computers, shoes, paint cans, batteries and more.

Automotive Inflatables

Both children and adults alike are drawn to giant inflatables in the form of a car, truck or jeep. Other types of giant inflatables that draw excitement include gas trucks, a space shuttle, race cars and helicopters.

Inflatable Bottles and Cans

There’s nothing like a can of beer or bottle of soda that is larger than life.  Inflatable bottles and cans generate excitement at special events, trade shows, marathons and races, concert venues and sporting events.  We can create something as simple as inflatable bottles of water or as complex as a case of beer. We’ve even created inflatable bottles of liquor and motor oil and cans of energy drinks and coconut water.

Other types of popular inflatable advertising include inflatable characters and inflatable arches.  We will discuss these types of giant inflatables in our next article.  Today’s market is competitive.  It is no longer enough to just stand out.  If you want to get noticed, you must stand alone.  Inflatable advertising is the perfect way to generate excitement for your product, brand or service.  Give Inflatable Design Works a call today!

Examples of Popular Custom Inflatables

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custom inflatables

Inflatable advertising is becoming more and more popular as businesses try to break through the noise and get their brand noticed.  Inflatable Design Works is one of the most trusted custom inflatable advertising manufacturers in the business.  We work with clients to develop a strategy to enhance the impact of their giant inflatables.  Let’s take a look at some of the popular custom inflatables that are trending today:

Giant inflatable bottle

The giant inflatable bottle is one that is sure to grab attention.  We have worked with numerous companies to create a giant inflatable bottle for their brands including bottled water, beer/alcohol, soda, sports/energy drinks and motor oil manufacturers.

Sealed inflatables

Sealed inflatables, also known as air tights, do not require electricity and are often set up at point of purchase displays. Sealed inflatables are an excellent marketing tool to entice customers to visit your display and purchase your product.

Inflatable advertising dome

An inflatable advertising dome can be created in many forms.  We have custom designed pavilions, hospitality tents, event tents and other structures all branded with our clients colors and logos to make them stand out.  The inflatable advertising dome is popular at sporting events, marathons, exhibit halls and any place you want to make your brand shine!

Custom inflatables are becoming an integral part of advertising and marketing campaigns.  If you want to learn more about how you can best incorporate inflatable adverting into your overall marketing plan, give the experts at Inflatable Design Works a call today!

What Can Giant Inflatables Do For My Business?

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giant inflatables

We are often asked how giant inflatables can benefit a business.  The marketing potential and advantages of custom inflatables are numerous.  Here are just a few:

Be Seen!

Giant inflatables, especially custom inflatables with your company branding, help ensure your business is seen.  The advertising event inflatable is popular when trying to make your message stand out at special events such as charity fundraisers, marathons, concerts, sporting events, etc.  If your business is located in a mall or plaza, inflatable advertising can be used to help passers-by see where you are located.

Reinforce Brand

This is such an important benefit; we cannot emphasize it enough!  Giant inflatables are an effective way to reinforce your company brand.  Seeing products with your logo on it in the store is one thing.  Creating a giant replicable product inflatable not only grabs attention,  but makes your product literally come to life and stand out in the minds of potential customers who see it.

Enhance Special Events

Inflatable arches, inflatable replicas, custom event tents and an inflatable advertising dome are among the products that make an ordinary special event extraordinary.  If you are planning or participating in a special event, give us a call to learn more about how our event inflatables can help you make a lasting impression.

Inexpensive Investment

Inflatable Design Works (IDW) is one of the custom inflatable advertising manufacturers who is very conscientious of your budget.  Giant inflatables are not only very affordable, but they are durable, easy to set-up and take down, and can be stored for future use.  Custom inflatables are a one-time investment that can last for years to come!

Looking to incorporate a trending, eye-catching branding solution into your strategic marketing plan? The experts at IDW can help.  Give us a call today!

The Event Advertising Inflatable and the Non-Profit

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inflatable advertising

Inflatable advertising is not just for businesses and corporations. Non-profit organizations are benefitting from event inflatables in many ways. Let’s take a look how the advertising event inflatable has changed the game for non-profit organizations.

Value added sponsor perk

Most non-profit organizations secure sponsors to help them underwrite their special events. Each monetary level features its own “perks”. Many non-profit’s will include giant inflatables as part of their “Premier” or “Title” sponsorship packages. This type of inflatable advertising reinforces the sponsor’s “brand” and ensures they receive plenty of promotion at the event. We’ve designed all types of custom inflatables and can give your sponsor(s) the recognition they deserve!

Generate interest in your cause

Every walk, run and cycling event has participants who may be fitness enthusiasts but are not familiar with your cause. Giant inflatables are an excellent way to generate interest in the mission of your non-profit and help educate participants on your purpose.

Put on your “A” game

While your non-profit’s 5K run may not be the Boston Marathon, there are ways in which you can put on your “A” game when it comes to the quality of your fundraising event. Making a good impression and creating a memorable experience is key to ensuring participants come back next year. Event inflatables such as inflatable arches and a customized giant inflatable dome tent add character and class to your event.

If your non-profit organization is not utilizing event inflatables, then you are missing out! IDW specializes in custom inflatables and can help you incorporate inflatable advertising into your overall fundraising event marketing strategy. Give us a call to learn more.

Businesses Benefiting from Inflatable Advertising and Marketing

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inflatable advertising

Custom inflatables have proven to be an effective marketing tool for many types of businesses. Thinking outside of the box and coming up with creative ideas that grab attention is one aspect that distinguishes a company from its competition. This article will take a look at additional types of businesses that are benefiting from inflatable advertising.

Non-profit organizations

Non-profit organizations utilize all types of inflatable advertising. Probably the most popular is the advertising event inflatable. Some non-profit’s include an advertising event inflatable in their corporate sponsorship packages. They also utilize branded event inflatables to promote their cause. We will expand on this in a future article.

Businesses Located in a Mall or Strip Plaza

Businesses located in a mall or strip plaza often get lost in the crowd. IDW has created tons of inflatable marketing products to help a business stand out, including inflatable product replicas, inflatable arches, inflatable characters, custom event tents and more.

Any “brand”

Giant inflatables are an effective way to create and reinforce brand identity. IDW creates custom inflatables for many brands. Some of our most popular include inflatable bottles, inflatable characters, an inflatable car and even event inflatables.

As you can see, inflatable advertising can benefit just about any type of business or organization. IDW is one of the most respected and experienced custom inflatable advertising manufacturers. We have a proven process designed to help you achieve results. If you are a business owner or marketing manager who would like to learn more about how inflatable advertising can boost your business, give IDW a call today.