Using Inflatable Marketing Products to Enhance Brand Awareness

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Using Inflatable Marketing Products to Enhance

We are continuing our series on how to use giant inflatables to create brand awareness.  Our previous article discussed the importance of carefully selecting your inflatable marketing products.   We also explored why you should custom design your giant inflatables to match your branding.  Today, we will look at two more strategies to consider when developing your custom inflatable advertising plan.

Cross-Promote Using Different Platforms

We live in a “social” society, so it is extremely important to cross-promote your inflatable marketing products using different platforms.  Post photos of your inflatable product replicas on your social media pages.  Include images of your sealed inflatables and/or inflatable logos on your website.  Use pictures of your inflatable marketing products in print advertising campaigns.  Cross-promotion on different platforms helps enhance overall brand awareness.

Get Out There!

You’ve invested in your inflatable marketing products, now get out there!  Since giant inflatables are easy to set up, take down, and transport, you can literally take them to an infinite number of events to promote your brand.  Consider participating and/or becoming a sponsor at festivals, tradeshows, marathons, community events, concerts and anywhere else where you can make your presence known.

As you can see, planning your custom inflatable advertising strategy is an important step in creating awareness for your brand.  There are all types of giant inflatables to consider (i.e., inflatable product replicas, inflatable bottles, sealed inflatables, inflatable arches, inflatable logos, etc.) Selecting the right inflatable marketing products to complement your marketing strategy can help boost your overall success.  If you would like to explore how custom inflatable advertising can enhance your brand awareness, we can help.  Give your friends at IDW a call today!

Creating Brand Awareness with Giant Inflatables

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A major goal of marketing professionals is to create brand awareness of their products and/or services.  Years ago, it took 10-12 impressions before a potential customer really noticed your brand.  Today, it takes closer to 20 impressions.  Fortunately, giant inflatables are one form of advertising that have stood the test of time. However, just like with any advertising strategy, custom inflatable advertising must be properly planned to be effective.  Our next series of articles will discuss steps to take when utilizing custom inflatable advertising to create brand awareness.

Carefully Select Your Inflatable Marketing Products

Not all inflatable marketing products are right for every occasion.  There are many inflatable marketing products to choose from including inflatable logos, inflatable arches, sealed inflatables, inflatable bottles, and inflatable product replicas, just to name a few. The creative team at Inflatable Design Works (IDW) can help you select the right custom inflatable advertising to reach your brand awareness goals.

Custom Design Your Giant Inflatables to Match Branding

This sounds simple, but surprisingly, there are companies that get a little too creative with their custom inflatable advertising and they lose their branding in the process.  It is imperative that all inflatable marketing products are custom designed to match your existing branding. The creative specialists at IDW will help bring your vision to life while preserving your brand.

Our next article will cover two more strategies to consider when utilizing custom inflatable advertising to create brand awareness. 

Inflatable Design Works (IDW) specializes in helping local and national brands create awareness through inflatable marketing products and custom inflatable advertising strategies.  Our creative team sits down and helps you explore your marketing goals, then develops a proposal to incorporate giant inflatables into your overall marketing plan. If you are ready to see how inflatable marketing products can transform your business, we can help.  Give IDW a call today.

Benefits of Using Inflatable Replicas to Generate Business

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We are continuing our series on the benefits of using inflatable replicas to generate business.  Our previous article covered the fact that giant inflatables are an excellent way to reinforce your brand recognition.  We also discussed how inflatable replicas can be used to grab attention and get your company noticed. Today, we will look at two more reasons to consider inflatable product replicas for your business.

Multiple Uses

One of the most attractive aspects about inflatable replicas is they are versatile and can be used for many purposes. You can place inflatable marketing products outside of your storefront, use them at tradeshows, display them at festivals or special events, etc.  Inflatable product replicas are extremely easy to set up, take down and store. Best of all, they are durable, fade resistant and designed to last. 

Affordable

Inflatable marketing products are very affordable, especially when compared to traditional forms of marketing.  Inflatable marketing products such as inflatable bottles, food, footwear, automobiles, and the famous customized giant inflatable beer can be used for various marketing purposes for many years to come.

As you can see, there are many benefits that come along with incorporating giant inflatables into your overall marketing strategy.  Inflatable marketing products are an excellent complement to traditional advertising and help your business stand out.  If you are seeking to boost your brand recognition and generate more customers, your friends at IDW can help. Give us a call to get started today!

Using Inflatable Product Replicas to Generate Business

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Using Inflatable Product Replicas to Generate Business

We have discussed in previous articles how giant inflatables can be strategically incorporated into your overall marketing plan.  Many companies have turned to inflatable marketing products to generate new customers. Today, we begin a new series on how your company can utilize product replicas to help generate more business. 

Reinforcing Your Brand

Whether you are displaying them at your storefront or at a festival, special event or tradeshow, inflatable product replicas are an excellent way to reinforce your brand.  Some of the most effective inflatable marketing products are recognizable items such as inflatable bottles, food, footwear and automobiles. Oh, and never underestimate the effectiveness of the customized giant inflatable beer can!

Gets You Noticed

If you want to stand out in the crowd and get noticed, inflatable replicas will definitely do the trick.  Giant inflatables outside of storefronts or at special events are an excellent way to grab attention and persuade people to stop and take a look.

Our next article will cover some of the benefits of utilizing inflatable replicas to generate new business.

Inflatable Design Works (IDW) partners with companies throughout the United States to help them incorporate inflatable marketing products into their advertising strategy.  We have helped hundreds of businesses increase brand awareness and revenue through the use of inflatable marketing products.  If you are seeking to take your business to the next level, then we encourage you to consider giant inflatables.  Our creative team is standing by…give your friends at IDW a call today!

Inflatable Advertising for Automobile Dealerships

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Inflatable Advertising for Automobile Dealerships

We are continuing our series highlighting some of the different types of advertising inflatables used in automobile dealership marketing.  As mentioned in our previous article, competition among automobile dealerships is fierce.  Inflatable advertising gives dealerships an affordable, outside-of-the-box option to break through the saturation and drive potential new customers to their showrooms.  We’ve previously covered some categories of giant inflatables which are popular with automobile dealerships including the inflatable mascot / character, giant product inflatables, and inflatable arches. Today, we will look at three more popular types of advertising inflatables to consider.

Giant Inflatable Car

A giant inflatable car that is a larger than life rendition of a popular vehicle always turns heads.  Children and adults alike are often attracted to them because of their authentic appearance.

Customized Giant Inflatable Dome Tent

A customized giant inflatable dome tent is an affordable and attractive way to entice customers onto your lot.  Many automobile dealerships use their customized giant inflatable tent for on-site promotions and events.  It is also ideal to help your brand get noticed at community events.

Sealed Inflatables

Sealed inflatables are nice because they increase brand awareness and require no electricity.  Automobile dealerships often used sealed inflatables to engage customers both inside the showroom and at off-site promotions.

Inflatable Design Works (IDW) is one of the country’s most established and respected custom inflatable advertising manufacturers.  We partner with automobile dealerships, local businesses, and major brands to develop effective and affordable inflatable advertising strategies.  If you are seeking unique ways to attract and engage customers, look no further.  Your friends at IDW are ready to help develop your customized inflatable advertising strategy.  Give us a call to learn more today!

Popular Advertising Inflatables for Automobile Dealerships

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Popular Advertising Inflatables for Automobile Dealerships

The automobile business is one of the most competitive.  Dealerships are continually seeking new ways to entice customers onto their lots and into their showrooms.  As online auto sales surge, brick and mortar dealerships are facing a new type of competition, making it increasingly important to identify new ways of attracting potential customers.

Many automobile dealerships are using advertising inflatables to drive new business.  Inflatable advertising has become an important complement to the aggressive marketing strategy for dealerships across the country.  This affordable yet eye-catching attention grabber is being used both on the car lots and at community events to entice potential customers.

Our next series of articles examines different types of giant inflatables automobile dealerships are using to engage consumers.

Inflatable Mascot or Character

An inflatable mascot or character is one of the most popular and attention grabbing giant inflatables.  If you are seeking to reach the family demographic, an inflatable mascot or character is sure to entice potential customers to stop by and take a look around.

Giant Product Inflatables

Giant product inflatables are fun and the possibilities are endless.  Automobile dealerships often use giant product inflatables for on-site special events.  For instance, an automobile dealership that sells cars based in Germany may choose to utilize an inflatable bratwurst or inflatable beer stein at their annual Oktoberfest customer celebration event.

Inflatable Arches

Inflatable arches are not only for marathons and festivals.  Many automobile dealerships incorporate inflatable arches on their car lots to create a warm and welcoming atmosphere.

Our next article will take a look at more types of advertising inflatables that are ideal for automobile dealership marketing.

Inflatable Design Works (IDW) is proud to partner with businesses and brands throughout the country to help them develop a cost-effective, engaging inflatable advertising strategy. Marketing messages often get lost in the saturation of social media, online advertising, traditional advertising, etc. Giant inflatables get noticed because they are unique, fun, and designed to stand out.  If you are ready to ramp up your marketing, look no further. Contact your friends at IDW to get started on your inflatable advertising strategy today.

Marketing Ideas to Complement Inflatable Advertising

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Marketing Ideas to Complement Inflatable Advertising

We are continuing our series on marketing ideas to complement inflatable advertising.  Our previous article discussed how images of your giant inflatables can be used on your website and in online advertising campaigns.  Today, we will look at more ways inflatable advertising can complement other types of marketing strategies.

Social Media

Social media is another powerful tool businesses use for marketing and branding purposes. Advertising inflatables are an excellent complement to social media marketing because you can create graphics and images that incorporate your giant inflatables to create engaging, memorable posts.

Traditional Advertising

Giant inflatables can help make traditional advertising (i.e. print, television and radio) more effective.  Images that incorporate advertising inflatables are ideal for print and television. They are also perfect to strategically incorporate in radio commercials (i.e. come get your picture taken with our giant inflatable race car, etc.)

Whether you represent a local business, national brand or advertising/marketing firm, Inflatable Design Works (IDW) can help you develop a successful, engaging, and affordable inflatable advertising strategy.  As one of the country’s premier custom inflatable advertising manufacturers, IDW has the knowledge, experience and professionalism to identify and implement the most effective strategies for your business.  We have created tons of customizable giant inflatables, including inflatable arches, inflatable bottles as well as the custom inflatable dome, inflatable mascot and inflatable product replica.  We also have specialty advertising inflatables including custom inflatable promotional products, sealed inflatables and more.  If you are ready to take your marketing to the next level, IDW can help.  Give us a call to learn more today!

Complement Your Inflatable Advertising with These Marketing Strategies

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Complement Your Inflatable Advertising with These Marketing Strategies

Inflatable advertising is a powerful marketing tool, especially when it is paired with other types of advertising strategies.  Inflatable Design Works (IDW) has helped hundreds of local businesses, national brands and advertising agencies develop engaging and affective inflatable advertising strategies as part of their overall marketing plans. Our next series of articles will take a closer look at some of the marketing strategies that can be used in conjunction with inflatable advertising.  Let’s take a look:

Website

Having a responsive (mobile friendly) website is an essential marketing tool for any business. Advertising inflatables are the perfect complement to a well-designed, user friendly website. Utilizing images of your giant inflatables on your website help to enhance brand recognition. 

Online Advertising

Giant inflatables can be used to enhance your online advertising efforts. Not only do they help make your brand recognizable, but advertising inflatables can be used as landmarks (i.e., we’re located on Hwy. 52 – look for the giant set of inflatable tires, etc.)

Our next article will discuss more ways giant inflatables can be used to complement other types of advertising and marketing strategies.

IDW is one of the most trusted custom inflatable advertising manufacturers in the country.  If you are seeking an affordable and effective way to reach potential customers, then we encourage you to consider an inflatable advertising strategy.  Some of our most popular advertising inflatables include custom inflatable promotional items, inflatable arches, inflatable bottles, sealed inflatables, the custom inflatable dome, the inflatable mascot and the inflatable product replica.  If you are ready to incorporate giant inflatables into your strategic marketing plan, we can help.  Give your friends at IDW a call today!

Businesses Benefiting from Inflatable Advertising and Marketing

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inflatable advertising

Custom inflatables have proven to be an effective marketing tool for many types of businesses. Thinking outside of the box and coming up with creative ideas that grab attention is one aspect that distinguishes a company from its competition. This article will take a look at additional types of businesses that are benefiting from inflatable advertising.

Non-profit organizations

Non-profit organizations utilize all types of inflatable advertising. Probably the most popular is the advertising event inflatable. Some non-profit’s include an advertising event inflatable in their corporate sponsorship packages. They also utilize branded event inflatables to promote their cause. We will expand on this in a future article.

Businesses Located in a Mall or Strip Plaza

Businesses located in a mall or strip plaza often get lost in the crowd. IDW has created tons of inflatable marketing products to help a business stand out, including inflatable product replicas, inflatable arches, inflatable characters, custom event tents and more.

Any “brand”

Giant inflatables are an effective way to create and reinforce brand identity. IDW creates custom inflatables for many brands. Some of our most popular include inflatable bottles, inflatable characters, an inflatable car and even event inflatables.

As you can see, inflatable advertising can benefit just about any type of business or organization. IDW is one of the most respected and experienced custom inflatable advertising manufacturers. We have a proven process designed to help you achieve results. If you are a business owner or marketing manager who would like to learn more about how inflatable advertising can boost your business, give IDW a call today.

Incorporating Inflatable Marketing Tools into Your Advertising Plan

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inflatable marketing tools

As competition grows and becomes fiercer, businesses are turning to unique advertising avenues to capture the attention of their target markets. Inflatable marketing tools are a fun, innovative way to create brand awareness and grab attention.  Custom advertising inflatables have become more and more popular over the past several years and we expect that trend to continue in the new year. Below is a step-by-step process on how to incorporate inflatable marketing tools into your advertising plan.

Choose the right manufacturer

There are many custom inflatable advertising manufacturers to choose from and selecting one that focuses on quality is extremely important. You want your inflatable marketing tools to stand the test of time. If they just last one season, then you will be forced into buying new ones. There are some custom inflatable advertising manufacturers who promise quality but fail to deliver it.  Inflatable Design Works has a very detailed production process that was developed to protect the quality and integrity of all our products.

Determine the type(s) of inflatable marketing tools you want to use

There are many customer advertising inflatables to consider.  Some of our most popular include inflatable characters, automotive inflatables (i.e. giant inflatable car), inflatable product replicas, and the inflatable bottle.  Our experts can also help you determine the best custom advertising inflatables to help meet your marketing goals and reinforce your brand.

Set a budget

Just like with any other type of advertising, it is a good practice to establish a budget line item for inflatable marketing tools.

Give IDW a call!

Once you are ready to proceed with developing your custom advertising inflatables, give us a call and we will help you get started!

Inflatable marketing tools are not only unique, eye-catching and fun, but they provide an avenue to help you stay one step ahead of your competition in 2019.  We look forward to partnering with you!