Using Inflatable Marketing Products to Enhance Brand Awareness

We are continuing our series on how to use giant inflatables to create brand awareness.  Our previous article discussed the importance of carefully selecting your inflatable marketing products.   We also explored why you should custom design your giant inflatables to match your branding.  Today, we will look at two more strategies to consider when developing your custom inflatable advertising plan.

Cross-Promote Using Different Platforms

We live in a “social” society, so it is extremely important to cross-promote your inflatable marketing products using different platforms.  Post photos of your inflatable product replicas on your social media pages.  Include images of your sealed inflatables and/or inflatable logos on your website.  Use pictures of your inflatable marketing products in print advertising campaigns.  Cross-promotion on different platforms helps enhance overall brand awareness.

Get Out There!

You’ve invested in your inflatable marketing products, now get out there!  Since giant inflatables are easy to set up, take down, and transport, you can literally take them to an infinite number of events to promote your brand.  Consider participating and/or becoming a sponsor at festivals, tradeshows, marathons, community events, concerts and anywhere else where you can make your presence known.

As you can see, planning your custom inflatable advertising strategy is an important step in creating awareness for your brand.  There are all types of giant inflatables to consider (i.e., inflatable product replicas, inflatable bottles, sealed inflatables, inflatable arches, inflatable logos, etc.) Selecting the right inflatable marketing products to complement your marketing strategy can help boost your overall success.  If you would like to explore how custom inflatable advertising can enhance your brand awareness, we can help.  Give your friends at IDW a call today!