Using Custom Inflatables to Increase Sales
We are continuing our series of articles discussing ways to incorporate advertising inflatables into your overall marketing plan to help you boost sales and achieve maximum impact. Today, we will look at more strategies to help ensure you get the most out of your custom inflatable marketing tools.
Set Up Your Advertising Inflatables for Optimal Visibility
When setting up your advertising inflatables, make sure they are visible from as many angles as possible to maximize their impact. The location where you place your custom inflatables is crucial to their success. Select heavy traffic areas, such as busy intersections, malls, sporting events, festivals, outdoor concerts, and anywhere your advertising inflatables are visible to as many people as possible. Strategically position them for optimal visibility by facing them towards high traffic areas and at eye level to quickly attract attention.
Measure the Impact of Your Advertising Inflatables on Your Sales
Determine the effectiveness of your advertising inflatables by tracking specific metrics and analyzing their results. The metrics you choose to track will depend on your business goals. If your goal is to increase foot traffic, then you may want to track the number of people who interact with your custom inflatable or mention seeing it when they come to your storefront. If your goal is to increase sales, then consider tracking the number of sales generated from customers who visited your business because they saw one of your advertising inflatables. Once you begin generating increased foot traffic and sales, you may wish to consider adding additional inflatable marketing tools to your strategy.
Inflatable Design Works (IDW) is one of the country’s most respected custom inflatable advertising manufacturers. Some of our most popular custom inflatables include inflatable product replicas, inflatable characters, inflatable arches, inflatable bottles, sealed inflatables, and the custom inflatable dome. Our inflatable advertising pros are ready to help plan your custom inflatable marketing strategy. Give us a call to get started today.
