Best Practices for Displaying Advertising Inflatables

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Once you’ve chosen the perfect inflatable marketing tools for your business, it’s important to properly display them at your storefront and/or at any special events you plan to participate in or sponsor as a business. Our next series of articles will cover some best practices for displaying advertising inflatables at tradeshows, events, and festivals.

Set Up Early

Arrive at the event early to ensure ample time for setup. While the custom inflatables at Inflatable Design Works (IDW) are easy to set up and take down, getting their early will give you an opportunity to scout the area, determine how to place your custom inflatable, and also give you time to make any necessary adjustments before the event begins.

Choose the Right Location

Since you are there early, you should thoroughly assess the area and position your custom inflatable somewhere with high foot traffic. The goal is to attract attention and get as many people as possible to see it. Set your custom inflatable up in an area that is easy for participants to take pictures of it or with it.

Our next article will cover more best practices for setting up and displaying your advertising inflatables. IDW is one of the country’s most respected custom inflatable advertising manufacturers and is known for designing high-quality, effective, and affordable custom inflatables for businesses and brands. Some of our most popular advertising inflatables include inflatable product replicas, inflatable characters, inflatable arches, the custom inflatable dome, and sealed inflatables. Give us a call to learn more today!

Choosing the Right Advertising Inflatables for Your Business

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We are continuing our series of articles discussing strategies to help you choose the best types of custom inflatables for your business. Our previous article discussed considering the types of venues where you will be displaying your advertising inflatables and also exploring various aspects to determine the right size custom inflatable you should be considering. Today, we will discuss more tips to assist you as you develop your inflatable marketing strategy.

Branding

Make sure the design of your custom inflatables match your business’s brand and message. Choose colors and graphics that are eye-catching but also cohesive with your brand standards.

Cost

While custom inflatables are an affordable advertising option, it’s still important to set a budget so you know what your options are as you enter the design stage. Advertising inflatables are priced based on a myriad of factors including size, complexity, and type. You don’t want to get your heart set on a concept that is too big for your budget, and by the same token, if you have a decent budget, you will have more options available to allow you to expand on your creativity.

Inflatable Design Works (IDW) is proud to be considered one of the country’s top custom inflatable advertising manufacturers. We partner with companies and brands to help them boost sales and generate more awareness of their business. Some of our most popular custom inflatables include inflatable product replicas, inflatable arches, inflatable characters, custom inflatable dome, and sealed inflatables. If you are ready to take the next step in your advertising efforts, then inflatable marketing tools may be right for you. Give your friends at IDW a call today.

Tips for Choosing the Right Custom Inflatables

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Tips for Choosing the Right Custom Inflatables

If you’re in the process of planning your inflatable marketing strategy, we applaud you for taking this step to help broaden your advertising efforts and take your business to the next level. When selecting advertising inflatables, there are several factors to consider. Our next series of articles will discuss some tips to help you choose the best inflatable marketing tools for your business.

Event Venues

What events do you plan to attend throughout the year? Consider the size and layout of the venues where the events will take place. This will drive your inflatable marketing strategy. Will there be enough space to accommodate the custom inflatables you have in mind? Will you have access to electricity? How big is the space you will be allotted? Answering questions like these can help you determine the best types of advertising inflatables to invest in for your business.

Size

Think about the size of the custom inflatable in relation to your business’s brand. Is it large enough to be noticed but not so large that it becomes overwhelming? Which will be more effective – large custom inflatables such as inflatable characters, inflatable arches, inflatable product replicas, custom inflatable dome, etc. or smaller sealed inflatables that require no electricity?

Our next article will cover more strategies for choosing the right custom inflatables for your business.

Inflatable Design Works (IDW) is one of the country’s premier custom inflatable advertising manufacturers. We partner with all types of businesses and brands to help them develop an effective inflatable marketing strategy to incorporate into their overall advertising plans. If you want to amp up your advertising efforts, then inflatable marketing tools are definitely worth considering. Give your friends at IDW a call to learn more today!

Optimizing Your Custom Inflatable Marketing Strategy

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We are continuing our series of articles discussing some of the various ways to utilize custom inflatable marketing tools to increase sales. Doing this requires optimizing your  inflatable marketing strategy for maximum performance.

Create a Plan for Your Advertising Inflatables

Work on developing a plan for utilizing advertising inflatables in combination with other marketing materials to maximize their impact. For example, you could incorporate a strategy for placing custom inflatables at outdoor events, (i.e., festivals, concerts, etc.), in combination with social media advertising to promote your products/services. You could consider utilizing advertising inflatables in conjunction with traditional advertising methods such as billboards, print ads, and flyers to increase your overall marketing impact. Get creative and be ready to think outside of the box to optimize your custom inflatable marketing strategy and maximize performance.

Advertising inflatables are powerful tools for businesses looking to increase their visibility and sales. As one of the country’s premier custom inflatable advertising manufacturers, Inflatable Design Works (IDW) can help you select the right custom inflatables, optimize their placement, help you develop a protocol for analyzing their impact, and create an effective inflatable marketing strategy that delivers results.

We welcome the opportunity to explore what types of custom inflatables are most effective for your business. We’ve designed numerous custom inflatable marketing tools for customers throughout the United States. Some of our most popular include various types of custom inflatable dome options, sealed inflatables, inflatable product replicas (i.e., inflatable bottles, inflatable food, etc.) inflatable characters, inflatable arches, and sealed inflatables. Give your friends at IDW a call to get started on your custom inflatable marketing strategy today!

Using Custom Inflatables to Increase Sales

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We are continuing our series of articles discussing ways to incorporate advertising inflatables into your overall marketing plan to help you boost sales and achieve maximum impact. Today, we will look at more strategies to help ensure you get the most out of your custom inflatable marketing tools.

Set Up Your Advertising Inflatables for Optimal Visibility

When setting up your advertising inflatables, make sure they are visible from as many angles as possible to maximize their impact. The location where you place your custom inflatables is crucial to their success. Select heavy traffic areas, such as busy intersections, malls, sporting events, festivals, outdoor concerts, and anywhere your advertising inflatables are visible to as many people as possible. Strategically position them for optimal visibility by facing them towards high traffic areas and at eye level to quickly attract attention.

Measure the Impact of Your Advertising Inflatables on Your Sales

Determine the effectiveness of your advertising inflatables by tracking specific metrics and analyzing their results. The metrics you choose to track will depend on your business goals. If your goal is to increase foot traffic, then you may want to track the number of people who interact with your custom inflatable or mention seeing it when they come to your storefront. If your goal is to increase sales, then consider tracking the number of sales generated from customers who visited your business because they saw one of your advertising inflatables. Once you begin generating increased foot traffic and sales, you may wish to consider adding additional inflatable marketing tools to your strategy.

Inflatable Design Works (IDW) is one of the country’s most respected custom inflatable advertising manufacturers. Some of our most popular custom inflatables include inflatable product replicas, inflatable characters, inflatable arches, inflatable bottles, sealed inflatables, and the custom inflatable dome. Our inflatable advertising pros are ready to help plan your custom inflatable marketing strategy. Give us a call to get started today.

Types of Advertising Inflatables to Consider for Maximum Impact

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Types of Advertising Inflatables to Consider for Maximum Impact

As we’ve mentioned in previous articles, custom inflatables can be designed in just about any shape, color, or size. You can choose from rooftop inflatables, a custom inflatable dome, inflatable bottles, inflatable arches, inflatable characters, inflatable product replicas and more.

Cold-Air Custom Inflatables

Cold-air custom inflatables are more stationary and are often much larger than sealed inflatables. This category of advertising inflatables includes rooftop inflatables, which are often seen on top of stores and buildings, acting as a landmark to help people find your business. A custom inflatable dome can serve as a promotional booth for trade shows or outdoor events. Inflatable product replicas and inflatable bottles are larger-than-life versions of tangible products that are transformed into attention grabbers. Inflatable characters and inflatable arches are also eye-catchers that can help attract crowds and reinforce your brand.

Sealed Inflatables

Sealed inflatables can be crafted in any size or shape. They require no electricity and are often used indoors, although they can be placed outside as well. Popular sealed inflatables include inflatable furniture, inflatable sports products, inflatable bottles,  inflatable characters, inflatable product replicas, inflatable food, and inflatable rafts, just to name a few.

Our next article will cover some ways to utilize custom inflatables to increase your sales.

Inflatable Design Works (IDW) is one of the most trusted custom inflatable advertising manufacturers that partners with both local businesses and national brands. Our experienced team of inflatable marketing experts can help you develop a plan to incorporate advertising inflatables into your overall marketing strategy. Give us a call to learn more today!

Using Advertising Inflatables to Boost Sales

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When you think of advertising, billboards, commercials, and social media ads often are the first things that come to mind. But have you ever really considered the power of advertising inflatables? Advertising inflatables can be a game-changer for your business. Our next series of articles will show you how you can effectively incorporate inflatable marketing tools. We’ll be exploring some of the benefits of utilizing advertising inflatables including how to choose the right custom inflatable for your brand, optimizing their placement, measuring their impact, and implementing an effective strategy.

Choosing the Right Advertising Inflatables for Your Brand

When selecting advertising inflatables, you need to make sure they match your brand’s personality and persona. Custom inflatables can be designed in different shapes and sizes, so make sure you incorporate a design that meets the voice of your brand.

If your business is more playful or whimsical, then you may wish to design custom inflatables that are more fun and unique. If your business is more classic or traditional, then a straightforward design may be appropriate. Examples of popular types of inflatable marketing tools include inflatable characters, inflatable product replicas, and inflatable arches. Selecting advertising inflatables that complement the voice of your brand can help attract customers who are already drawn to your message and persona.

Our next article will explore more types of advertising inflatables you may choose to use for maximum impact.

Inflatable Design Works (IDW) is one of the country’s most trusted custom inflatable advertising manufacturers. Our team has the knowledge, skill, creativity, and expertise to help you incorporate inflatable marketing tools into your overall advertising plan. Give us a call to talk with one of our custom inflatable design experts today!

Designing Your Custom Inflatable

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We are continuing our series of articles exploring some aspects to consider when designing your custom inflatable. Our previous articles discussed keeping the design simple and relevant to your business and target audience. We also covered the importance of designing your advertising inflatables with flexibility for strategic placement and using bright colors. Today we will cover more custom inflatable design tips to keep in mind as you create your new inflatable marketing tools.

Be Creative

Don’t be afraid to think outside the box to create a custom inflatable that is memorable and unique. Think about your target audience and what types of things appeal to them. Design something that people want to take photos of or with and are likely to share on social media.

Seek Professional Assistance

Custom inflatable advertising manufacturers including Inflatable Design Works (IDW) have an in-house creative team who can work with you to design and create advertising inflatables that meet your specific needs and goals.

When it comes to custom inflatable advertising manufacturers, IDW is one of the most respected and trusted in the business. Our inflatable marketing tools are custom designed for each client and manufactured using high quality, durable materials that resist fading and last for years to come. We can create any type of custom inflatable including inflatable characters, inflatable arches, inflatable product replicas and more. If you are seeking to step up your marketing, then consider adding inflatable marketing tools to your advertising plan. Getting started is easy. Just give your friends at IDW a call today!

Custom Inflatable Design Tips

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Custom Inflatable Design Tips

We are continuing our series of articles discussing design tips to consider for your advertising inflatables. Our previous articles covered the importance of keeping the design simple and avoiding using too much text, images, etc. We also explained how your custom inflatable should be relevant to your business and target audience while adhering to your corporate branding standards.  Today, we will explore two more aspects to consider.

Flexibility for Strategic Placement

You will likely utilize your custom inflatable in multiple places (i.e., at your storefront, tradeshows, special events, etc.) Keeping this in mind, you want to design your custom inflatable with the flexibility to allow you to be strategic in where you choose to set it up. Consider a design that takes into account factors such as visibility, accessibility, and traffic flow at the location(s) where it will be displayed.

Use Bright Colors

Custom inflatables that incorporate bright colors are attention grabbers and really help you stand out from the crowd. When selecting colors, be sure to choose ones that complement the colors used in your brandmark for a clean, cohesive look.

Our next article will discuss more custom inflatable design tips for you to consider.

Inflatable Design Works (IDW) is one of the country’s most trusted custom inflatable advertising manufacturers. We partner with businesses, brands, organizations, sports teams, educational institutions, and more to develop innovative inflatable marketing tools to help engage audiences and get noticed. Some of our most popular advertising inflatables include inflatable product replicas, inflatable characters, inflatable arches, and various other types of custom inflatables. If you’re ready to take your advertising to the next level, we can help. Give us a call to get started on your inflatable marketing strategy today!

Design Tips for Custom Inflatables

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Inflatable advertising is a great way to take your business to the next level. But how do you design a custom inflatable that stands out and gets noticed? At Inflatable Design Works (IDW) we know a thing or two about advertising inflatables. In fact, we are one of the country’s premier custom inflatable advertising manufacturers. Here are some tips to keep in mind as you begin to design your custom inflatable:

Keep It Simple

A custom inflatable should be eye-catching and easy to understand at a glance. Avoid clutter and too much text or images. Overdoing it can be non-engaging and create a challenge when it comes to portraying the message you want to send to your target markets.

Make It Relevant

Your inflatable marketing tools should be relevant to your business and target audience(s). It should incorporate all of your corporate branding standards and include your company logo. Think about what makes your company recognizable. If you have a mascot, then you may want to consider inflatable characters. If you produce a product, then inflatable product replicas may be something to consider.

Our next article will cover more design tips to consider for your custom inflatables. IDW specializes in all types of inflatable advertising and partners with businesses, organizations, sports teams, and brands to develop innovative and engaging inflatable marketing tools. Some of our most popular advertising inflatables include inflatable product replicas, inflatable logos, inflatable characters, and inflatable arches. Give us a call to get started on your custom inflatable advertising strategy today!