Optimizing Your Custom Inflatable Marketing Strategy

, , , , , , , ,

We are continuing our series of articles discussing some of the various ways to utilize custom inflatable marketing tools to increase sales. Doing this requires optimizing your  inflatable marketing strategy for maximum performance.

Create a Plan for Your Advertising Inflatables

Work on developing a plan for utilizing advertising inflatables in combination with other marketing materials to maximize their impact. For example, you could incorporate a strategy for placing custom inflatables at outdoor events, (i.e., festivals, concerts, etc.), in combination with social media advertising to promote your products/services. You could consider utilizing advertising inflatables in conjunction with traditional advertising methods such as billboards, print ads, and flyers to increase your overall marketing impact. Get creative and be ready to think outside of the box to optimize your custom inflatable marketing strategy and maximize performance.

Advertising inflatables are powerful tools for businesses looking to increase their visibility and sales. As one of the country’s premier custom inflatable advertising manufacturers, Inflatable Design Works (IDW) can help you select the right custom inflatables, optimize their placement, help you develop a protocol for analyzing their impact, and create an effective inflatable marketing strategy that delivers results.

We welcome the opportunity to explore what types of custom inflatables are most effective for your business. We’ve designed numerous custom inflatable marketing tools for customers throughout the United States. Some of our most popular include various types of custom inflatable dome options, sealed inflatables, inflatable product replicas (i.e., inflatable bottles, inflatable food, etc.) inflatable characters, inflatable arches, and sealed inflatables. Give your friends at IDW a call to get started on your custom inflatable marketing strategy today!

Using Custom Inflatables to Increase Sales

, , , , , , , ,

We are continuing our series of articles discussing ways to incorporate advertising inflatables into your overall marketing plan to help you boost sales and achieve maximum impact. Today, we will look at more strategies to help ensure you get the most out of your custom inflatable marketing tools.

Set Up Your Advertising Inflatables for Optimal Visibility

When setting up your advertising inflatables, make sure they are visible from as many angles as possible to maximize their impact. The location where you place your custom inflatables is crucial to their success. Select heavy traffic areas, such as busy intersections, malls, sporting events, festivals, outdoor concerts, and anywhere your advertising inflatables are visible to as many people as possible. Strategically position them for optimal visibility by facing them towards high traffic areas and at eye level to quickly attract attention.

Measure the Impact of Your Advertising Inflatables on Your Sales

Determine the effectiveness of your advertising inflatables by tracking specific metrics and analyzing their results. The metrics you choose to track will depend on your business goals. If your goal is to increase foot traffic, then you may want to track the number of people who interact with your custom inflatable or mention seeing it when they come to your storefront. If your goal is to increase sales, then consider tracking the number of sales generated from customers who visited your business because they saw one of your advertising inflatables. Once you begin generating increased foot traffic and sales, you may wish to consider adding additional inflatable marketing tools to your strategy.

Inflatable Design Works (IDW) is one of the country’s most respected custom inflatable advertising manufacturers. Some of our most popular custom inflatables include inflatable product replicas, inflatable characters, inflatable arches, inflatable bottles, sealed inflatables, and the custom inflatable dome. Our inflatable advertising pros are ready to help plan your custom inflatable marketing strategy. Give us a call to get started today.

Types of Advertising Inflatables to Consider for Maximum Impact

, , , , , , , ,
Types of Advertising Inflatables to Consider for Maximum Impact

As we’ve mentioned in previous articles, custom inflatables can be designed in just about any shape, color, or size. You can choose from rooftop inflatables, a custom inflatable dome, inflatable bottles, inflatable arches, inflatable characters, inflatable product replicas and more.

Cold-Air Custom Inflatables

Cold-air custom inflatables are more stationary and are often much larger than sealed inflatables. This category of advertising inflatables includes rooftop inflatables, which are often seen on top of stores and buildings, acting as a landmark to help people find your business. A custom inflatable dome can serve as a promotional booth for trade shows or outdoor events. Inflatable product replicas and inflatable bottles are larger-than-life versions of tangible products that are transformed into attention grabbers. Inflatable characters and inflatable arches are also eye-catchers that can help attract crowds and reinforce your brand.

Sealed Inflatables

Sealed inflatables can be crafted in any size or shape. They require no electricity and are often used indoors, although they can be placed outside as well. Popular sealed inflatables include inflatable furniture, inflatable sports products, inflatable bottles,  inflatable characters, inflatable product replicas, inflatable food, and inflatable rafts, just to name a few.

Our next article will cover some ways to utilize custom inflatables to increase your sales.

Inflatable Design Works (IDW) is one of the most trusted custom inflatable advertising manufacturers that partners with both local businesses and national brands. Our experienced team of inflatable marketing experts can help you develop a plan to incorporate advertising inflatables into your overall marketing strategy. Give us a call to learn more today!

Using Advertising Inflatables to Boost Sales

, , , , , , , ,

When you think of advertising, billboards, commercials, and social media ads often are the first things that come to mind. But have you ever really considered the power of advertising inflatables? Advertising inflatables can be a game-changer for your business. Our next series of articles will show you how you can effectively incorporate inflatable marketing tools. We’ll be exploring some of the benefits of utilizing advertising inflatables including how to choose the right custom inflatable for your brand, optimizing their placement, measuring their impact, and implementing an effective strategy.

Choosing the Right Advertising Inflatables for Your Brand

When selecting advertising inflatables, you need to make sure they match your brand’s personality and persona. Custom inflatables can be designed in different shapes and sizes, so make sure you incorporate a design that meets the voice of your brand.

If your business is more playful or whimsical, then you may wish to design custom inflatables that are more fun and unique. If your business is more classic or traditional, then a straightforward design may be appropriate. Examples of popular types of inflatable marketing tools include inflatable characters, inflatable product replicas, and inflatable arches. Selecting advertising inflatables that complement the voice of your brand can help attract customers who are already drawn to your message and persona.

Our next article will explore more types of advertising inflatables you may choose to use for maximum impact.

Inflatable Design Works (IDW) is one of the country’s most trusted custom inflatable advertising manufacturers. Our team has the knowledge, skill, creativity, and expertise to help you incorporate inflatable marketing tools into your overall advertising plan. Give us a call to talk with one of our custom inflatable design experts today!

Your Team Needs a Custom Inflatable Mascot

Characters and Mascots 1

Sports teams have long relied on the use of mascots to create a strong public image and brand recognition. Recently, many teams have begun to turn to giant custom inflatable mascots as a powerful way to attract attention and build team spirit. Here are some of the key benefits of using a giant custom inflatable mascot for advertising and branding.

1. Visibility: One of the main benefits of using a giant custom inflatable mascot is that it is highly visible. This type of mascot can be seen from far away and is sure to draw attention from potential fans. The larger size of the mascot also allows for more detailed printing, which allows for a more unique design that stands out from the competition.

2. Cost-Effective: Custom inflatable mascots are also much more cost-effective than other mascot options. They require less maintenance and can be used for multiple seasons without needing to be replaced. Inflatable mascots can also be stored when not in use, which helps to keep costs down.

3. Team Spirit: A giant custom inflatable mascot is a great way to create team spirit among players and fans. The mascot serves as a physical reminder of the team’s identity and can be a powerful source of motivation for players. It can also be used as a rallying point for fans, helping to create a sense of unity around the team.

4. Brand Promotion: A giant custom inflatable mascot is also a great way to promote your team’s brand. The mascot can be used in both traditional and digital marketing campaigns, helping to spread the team’s message and attract new fans.

These are just a few of the benefits of using a giant custom inflatable mascot for advertising and branding. It is an affordable and effective way to create a strong public image for your team and build team spirit.