Incorporating Inflatable Marketing Tools into Your Advertising Plan

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inflatable marketing tools

As competition grows and becomes fiercer, businesses are turning to unique advertising avenues to capture the attention of their target markets. Inflatable marketing tools are a fun, innovative way to create brand awareness and grab attention.  Custom advertising inflatables have become more and more popular over the past several years and we expect that trend to continue in the new year. Below is a step-by-step process on how to incorporate inflatable marketing tools into your advertising plan.

Choose the right manufacturer

There are many custom inflatable advertising manufacturers to choose from and selecting one that focuses on quality is extremely important. You want your inflatable marketing tools to stand the test of time. If they just last one season, then you will be forced into buying new ones. There are some custom inflatable advertising manufacturers who promise quality but fail to deliver it.  Inflatable Design Works has a very detailed production process that was developed to protect the quality and integrity of all our products.

Determine the type(s) of inflatable marketing tools you want to use

There are many customer advertising inflatables to consider.  Some of our most popular include inflatable characters, automotive inflatables (i.e. giant inflatable car), inflatable product replicas, and the inflatable bottle.  Our experts can also help you determine the best custom advertising inflatables to help meet your marketing goals and reinforce your brand.

Set a budget

Just like with any other type of advertising, it is a good practice to establish a budget line item for inflatable marketing tools.

Give IDW a call!

Once you are ready to proceed with developing your custom advertising inflatables, give us a call and we will help you get started!

Inflatable marketing tools are not only unique, eye-catching and fun, but they provide an avenue to help you stay one step ahead of your competition in 2019.  We look forward to partnering with you!

Some of Our Best Custom Advertising Inflatables

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custom advertising inflatables

Inflatable Design Works (IDW) is one of the country’s premier custom inflatable advertising manufacturers, which is why esteemed companies choose to partner with us to create innovative inflatable marketing tools to help showcase their brands. As 2018 comes to a close, we thought it would be interesting to highlight some of our favorite custom advertising inflatables.

  1. Bulldogs
    Category: Inflatable Characters and Mascots
    No one can resist a cute pooch!
  2. Rubicon
    Category: Giant Inflatable Car / Automotive Inflatables
    The Jeep for adventurers.
  3. Budweiser / Bud Light
    Category: Inflatable Bottle / Inflatable Can
    Beer is one of the most popular custom advertising inflatables, especially at events.
  4. Tony the Tiger®
    Category: Inflatable Characters and Mascots
    Kids of all ages love Tony!
  5. Toyota Truck
    Category: Giant Inflatable Car / Automotive Inflatables
    So real it feels like you could jump behind the wheel!
  6. Jim Beam
    Category: Inflatable Bottle / Inflatable Can
    Bottoms up!
  7. Pillsbury Dough Boy
    Category: Inflatable Characters and Mascots
    You can almost hear him giggle.
  8. NASCAR Race Car
    Category: Giant Inflatable Car / Automotive Inflatables
    Always a fan favorite!
  9. Coca-Cola
    Category: Inflatable Bottle / Inflatable Can
    Fun and refreshing.
  10. Spiderman
    Category: Inflatable Characters and Mascots
    Superheroes are always a hit!
  11. Fed Ex Truck
    Category: Giant Inflatable Car / Automotive Inflatables
    Delivery anyone?
  12. Gatorade
    Category: Inflatable Bottle / Inflatable Can
    Definite thirst quencher.
  13. Ronald McDonald
    Category: Inflatable Characters and Mascots
    Brings back memories.
  14. Hess Truck
    Category: Giant Inflatable Car / Automotive Inflatables
    Another favorite with the kids!
  15. Havoline
    Category: Inflatable Bottle / Inflatable Can
    Race fans love this as well.

Custom advertising inflatables are fun, effective and affordable. Contact IDW today, we will help you incorporate some innovative inflatable marketing tools in 2019!

Inflatable Marketing Tools Designed to Make Your Business Stand Out (Part 2)

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Inflatable Marketing Tools

We are taking time to highlight different types of custom advertising inflatables a business might consider for events, festivals, trade shows, and general marketing purposes.  IDW is one of the country’s preferred custom inflatable advertising manufacturers.  We’ve earned a reputation for delivering creative, high quality and affordable inflatable marketing tools for our clients.  Our previous article highlighted inflatable character and mascots and the giant inflatable car.  Let’s take a closer look at a few more.

Inflatable advertising dome

An inflatable advertising dome can be used for a variety of purposes and is versatile enough to be positioned on a sports field for team introductions or utilized as a booth at a trade show. Just tell us your needs and we can craft and eye-catching structure that will make your business and brand stand out.  Some of the most popular structures include branded pavilions, hospitality tents, event tents.

Inflatable bottle

The inflatable bottle has become another popular branding tool for business.  Our 3D design team can create inflatable product replicas of any type of bottle, including soda, beer, hard liquor, sports drinks, water, juice, energy drinks and more.

Inflatable arches and entryways

Whether you are coordinating or sponsoring a race, marathon, or special event, inflatable arches and entryways are the perfect way to welcome participants.  We can develop inflatable arches for both the start and finish lines.  Best of all, all of our giant custom inflatables are lightweight and easy to set up and break down.

We understand you have many custom inflatable advertising manufacturers to choose from.  IDW wants to earn your long-term business.  We’re dedicated to providing you with personized customer service and affordable high-quality products.  If you want to brand your business in a unique way, give IDW a call today.  We’re ready to help!

Making Your Giant Custom Inflatables Stand Alone

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inflatable product replica

If you are going to invest in a high-quality inflatable product replica, you want to make sure it not only stands out but stands alone. Inflatable Design Works (IDW) is experienced in creating memorable inflatable replicas.  Below are some ideas to consider:

Bigger can be better

When it comes to replica product inflatable products, bigger most definitely can be better. Adults and kids of all ages can’t resist inflatable replicas such as a customized giant inflatable car or truck, inflatable bottles; and inflatable product replicas of food, boots, shoes, computers and more.

Write on!

Designing your event replica product inflatable with the ability for people to write messages draws attention and encourages interaction.  Use an erasable marker and participants can write on it over and over again!

Reach for the Stars

Who says inflatable replicas need to be grounded?  Placing inflatable product replicas on the roof of a building will definitely grab attention!

Surprise!

Tradeshow booths and event spaces are often dull and boring.  Surprise participants by doing the unexpected.  IDW can design an inflatable trade booth or a unique event inflatable replica to complement your existing booth.  And, when you look up, you’ll notice there is a lot of unused real estate.  For a real attention getter, consider a replica product inflatable that hangs from the ceiling above your booth.

We understand there are many inflatable replica manufacturers out there.  IDW is different from most in that we take meticulous steps throughout each phase of the design and manufacturing process to ensure our clients receive only the highest quality inflatable replicas on the market.  Contact us to learn more about how giant custom inflatables can effectively market your business.

How Custom Giant Inflatables Help Market Your Business

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custom giant inflatables

Custom giant inflatables don’t just look good, they’re a powerful marketing tool for your business.  Inflatable marketing products, giant inflatable arches and inflatable advertising domes are among the many options you can incorporate into your overall marketing strategy.  Let’s take a look at some practical applications you might want to consider for your business.

Inflatable Marketing Products

Inflatable marketing products are giant replicas of anything and everything you can imagine.  We can create custom giant inflatables of cans, bottles, product replicas, mascots, food, tennis shoes, etc.  Name it and we can make it!

Sign or Logo

Does your business sit off the beaten path or located in a crowded plaza?  If so, custom giant inflatables  or inflatable logos and oinflatable logo blocks of your company sign and/or logo of your business can help ensure customers and potential customers can easily find where you are located.

Take Advantage of Holiday Time

Draw attention to your business during holidays such as Halloween, Thanksgiving, Christmas, Hanukkah, New Year’s Eve, etc. with a custom giant inflatable.  We can create anything from a smiling turkey and a flying witch to a Menorah and Santa.

Promote a Sale

We create inflatable marketing products designed to draw attention and promote the fact that your business is having a sale.  Giant inflatable arches  and inflatable entryways  help welcoming customers into your building and or your event .

Interested in learning how inflatable marketing products, giant inflatable arches and inflatable advertising domes can help boost your business?  Give inflatable Design Works a call.  Our experts will help design and develop the right custom giant inflatables to market your business.

These Are Not Your Kids’ Giant Inflatables

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Adults are allowed to have fun, too!  Unfortunately, we live in a fast-paced society where stress easily takes over our lives and quickly puts a damper on fun.  According to the Global Organization for Stress website, “75% of adults reported experiencing moderate to high levels of stress in the past month and nearly half reported that their stress has increased in the past year – American Psychological Association.”

Reducing stress is important, more so today than ever before.  Some of our clients have reported that inflatable product replicas such as giant inflatable bottles actually promote a stress-free environment.  Giant product inflatables are massive, fun, and sure to put a smile on anyone’s face.

Not only are companies using giant product inflatables at events, but some are even placing them outside the workplace to help ease stress and tension.  For instance, workers at a water bottling plant may become more energic and lighthearted when they see a giant inflatable bottle of the product they are producing.  Or, employees at a corporate fast food headquarters may get a chuckle out of an inflatable product replica of one of their popular food menu items.

Inflatable product replicas of food and drinks are very popular at events.    Adults especially love to see replicas of pizza, hamburgers, fries and giant inflatable bottles of soda or beer. In fact, seeing inflatable product replicas of food or a giant inflatable bottle of water, soda or beer at an event not only brings out the inner child, but also entices hungry and/or thirsty event goers to purchase the product.

Many people still associate giant inflatables with jump castles and bounce houses.  However, adults today are getting just as much fun out of inflatable interactive games and  inflatable product replicas. Contact IDW today to find out how we can help you leverage the power of giant product inflatables.

Giant Inflatables – Attention Grabbers at Summer Events

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Summer is just around the corner, which means you are already likely in the planning stages for your summertime events.  Giant inflatables are especially hot right now, which means that you should consider incorporating them into your overall event marketing plan.  IDW is one of the industry’s most trusted and respected event inflatable replica manufacturers.  We can custom design giant inflatables that will make your event the talk of the town. Giant product inflatables, inflatable product replicas, giant inflatable bottles and inflatable arches are among the many types of products we custom craft and produce.

Let’s take a look at some ways IDW can partner with you to make your summertime events popular and memorable:

Design and produce your giant inflatables:

IDW can handle all of your giant inflatables, from interactive inflatable games to customized inflatable arches and inflatable product replicas.

An avenue for you to offer giant product inflatables to your vendors and sponsors:

IDW can develop a plan to help you offer giant inflatables (i.e. giant inflatable bottles, inflatable product replicas, etc.) to your event vendors as part of a sponsorship or value-

added service.  Imagine being able to sweeten a sponsorship deal by including a giant inflatable bottle or inflatable product replica for the proposed sponsor to display at your event!

If you want your event to stand out while increasing participation and interest, consider partnering with one of the top event inflatable replica manufacturers in the country.  Contact IDW today to learn more about how we can make giant inflatables work for you.

How Giant Inflatables Make a Difference at Special Events

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Special events are great places to network and generate new business. However, if you want to make the most out of sponsoring or participating in a special event, it is important to not get lost in the crowd. A giant inflatable is a marketing product companies use to draw attention. If you are planning to sponsor and/or participate in an event, a custom advertising inflatable may be just what you need to ensure your company’s presence is known. Let’s take a look at how giant inflatables help make a difference:

Generate Excitement and Interest

The massive size of giant inflatables and realistic appearance of inflatable product replicas generate excitement and interest. Children especially are drawn to colorful and fun giant inflatables. And, where the children go, the parents follow!

Reinforce Your Brand

As mentioned in a previous article. custom advertising inflatables such as inflatable inflatable bottles and/or inflatable cans, inflatable arches and inflatable product replicas are an excellent way to reinforce your company’s brand.

Out of the Ordinary Advertising

Everyone seems to have banners, pop-up displays and brochures. Giant inflatables offer a unique and fun way to advertise your business. Custom advertising inflatables attract potential participants to your designated area and/or booth. If you are an event sponsor, massive inflatable arches with your company logo and colors help people remember your brand.

You’ve invested time and money into either being a sponsor or purchasing booth space at a special event. A giant inflatable will break through the clutter and make an impression. Contact Inflatable Design Works (IDW) to learn more about how custom advertising inflatables can work for you.

Building Your Brand with Giant Inflatables

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When it comes to branding, most people think of business cards, brochures, website and marketing collateral.  These are all standard and considered necessary, however, if you want to get creative and stand out from your competition, adding a giant inflatable to your branding strategy may be the answer. Custom advertising inflatables come in all shapes and sizes, including:

Let’s take a look at how each custom advertising inflatable listed above can be incorporated into a business branding strategy:

Inflatable Bottles and/or Inflatable Cans

An inflatable bottle or inflatable can may range in height from five feet to 50 feet.  They are ideal for special events and are easy to set up, break down and transport.  Inflatable bottles and inflatable cans are popular with water, soft drinks, sports drinks, beer, liquor, motor oil, antifreeze and any other product that is bottled or canned

Inflatable Arches

Incorporating an inflatable arch with your brandmark and colors is an ideal way to showcase a product.  Inflatable arches are especially popular as entryways for events, finish lines and sporting events.

Inflatable Product Replicas

Nothing stands out more than an inflatable product replica.  These are especially popular in the food industry. Inflatable product replicas can be accurately scaled and include as much detail as desired.

Custom advertising inflatables can be used at virtually any location and/or event.  If you want to get noticed, a giant inflatable is just what you need to help you stand out from the crowd. Contact Inflatable Design Works (IDW) to find out how we can help build your company brand with giant inflatables.