Developing an Inflatable Marketing Strategy for Your Business

As one of the country’s preferred custom inflatable advertising manufacturers, Inflatable Design Works (IDW) has the privilege of partnering with marketing professionals representing esteemed local and national brands.  We pride ourselves on being able to consult with our customers to help them design the most effective and engaging inflatable marketing products for their business.  Our next series of articles will cover some suggestions on how to get started on developing an inflatable marketing strategy for the upcoming year. 

Determine Your Events

The first step in developing an inflatable marketing strategy for your business is to determine what events you wish to either host or participate in during the upcoming year.  Do you want to host a community event?  Recruit a team for a marathon? Sponsor a non-profit event?  Have a booth at a trade show? Participate in a festival? Once you determine your events, you will be able to start planning which giant inflatables you want to represent your brand at each one.

Set A Budget

Next, you need to set a budget for each event.  Be sure to consider every aspect of the event and create a line item for each cost.  In addition to any giant inflatables you wish to have at each event, also consider other aspects such as custom inflatable promotional items for giveaways, collateral materials, samples, promotional table covers, event tents, signage, etc. Setting a budget will help you know how much you have to spend on inflatable marketing products for each event.

Our next article will cover two more steps to consider when developing your inflatable marketing strategy.

IDW specializes in creating eye catching giant inflatables, including inflatable product replicas, inflatable bottles, inflatable arches, and even a customized giant inflatable car, among others. Nothing is too big, complex, or complicated for our team of design professionals.  Give us a call to learn more today!