Creating Brand Awareness with Giant Inflatables
A major goal of marketing professionals is to create brand awareness of their products and/or services. Years ago, it took 10-12 impressions before a potential customer really noticed your brand. Today, it takes closer to 20 impressions. Fortunately, giant inflatables are one form of advertising that have stood the test of time. However, just like with any advertising strategy, custom inflatable advertising must be properly planned to be effective. Our next series of articles will discuss steps to take when utilizing custom inflatable advertising to create brand awareness.
Carefully Select Your Inflatable Marketing Products
Not all inflatable marketing products are right for every occasion. There are many inflatable marketing products to choose from including inflatable logos, inflatable arches, sealed inflatables, inflatable bottles, and inflatable product replicas, just to name a few. The creative team at Inflatable Design Works (IDW) can help you select the right custom inflatable advertising to reach your brand awareness goals.
Custom Design Your Giant Inflatables to Match Branding
This sounds simple, but surprisingly, there are companies that get a little too creative with their custom inflatable advertising and they lose their branding in the process. It is imperative that all inflatable marketing products are custom designed to match your existing branding. The creative specialists at IDW will help bring your vision to life while preserving your brand.
Our next article will cover two more strategies to consider when utilizing custom inflatable advertising to create brand awareness.
Inflatable Design Works (IDW) specializes in helping local and national brands create awareness through inflatable marketing products and custom inflatable advertising strategies. Our creative team sits down and helps you explore your marketing goals, then develops a proposal to incorporate giant inflatables into your overall marketing plan. If you are ready to see how inflatable marketing products can transform your business, we can help. Give IDW a call today.
