Inflatable Marketing vs. Traditional Marketing

custom advertising inflatable

We are often asked about the value of inflatable marketing vs. traditional marketing.  While traditional forms of advertising have their role, inflatable marketing has some significant advantages. Let’s take a look at some reasons why companies are choosing to invest in custom inflatables as part of their overall marketing campaign.

Affordable

Print, radio and television advertising can be very costly.  The most effective campaigns run for a minimum of 13 weeks.  This can add up to tens of thousands of dollars in advertising costs.  Once a campaign is paused, it’s easy for people to forget, so you are almost stuck with having to place ongoing advertisements just to reinforce brand recognition.  A custom advertising inflatable is an affordable investment that can be used for multiple campaigns and marketing purposes, as discussed in the next section.

Able to be Used Multiple Times

Inflatable marketing offers an affordable option that can be used over and over again.  A one-time investment in a custom advertising inflatable can go a long way. For instance, you may choose to place a giant product replica outside of your business to entice people to come visit your storefront. You may then end up using the same product replica at a tradeshow later in the month or at a special event you are sponsoring. The possibilities are endless!

You’re in Control

When you purchase a print, radio or television ad, you are often given a block of time and/or a section where your advertisement may appear.  For instance, your radio commercial may play at 3:00am, which may or may not be the time of day your potential customers will be listening.  A custom advertising inflatable is a form of advertising that you control. You can designate the time, place and frequency at which it is used.

 

Remember, not all inflatable advertising manufacturers are equal.  Inflatable Design Works (IDW) always places the needs of our customers first. When you work with IDW, take comfort in knowing you are partnering with one of the most respected inflatable advertising manufacturers in the business.  Are you ready to take your marketing to the next level?  If so, give IDW a call today!